With the recent advances in social media, the use of NLP techniques in social media data analysis has become an emerging research direction. Business organizations can particularly benefit from such an analysis of social media discourse, providing an external perspective on consumer behavior. Some of the NLP applications such as intent detection, sentiment classification, text summarization can help FinTech organizations to utilize the social media language data to find useful external insights and can be further utilized for downstream NLP tasks. Particularly, a summary which highlights the intents and sentiments of the users can be very useful for these organizations to get an external perspective. This external perspective can help organizations to better manage their products, offers, promotional campaigns, etc. However, certain challenges, such as a lack of labeled domain-specific datasets impede further exploration of these tasks in the FinTech domain. To overcome these challenges, we design an unsupervised phrase-based summary generation from social media data, using 'Action-Object' pairs (intent phrases). We evaluated the proposed method with other key-phrase based summary generation methods in the direction of contextual information of various Reddit discussion threads, available in the different summaries. We introduce certain "Context Metrics" such as the number of Unique words, Action-Object pairs, and Noun chunks to evaluate the contextual information retrieved from the source text in these phrase-based summaries. We demonstrate that our methods significantly outperform the baseline on these metrics, thus providing a qualitative and quantitative measure of their efficacy. Proposed framework has been leveraged as a web utility portal hosted within Amex.

We present a general solution towards building task-oriented dialogue systems for online shopping, aiming to assist online customers in completing various purchase-related tasks, such as searching products and answering questions, in a natural language conversation manner. As a pioneering work, we show what & how existing NLP techniques, data resources, and crowdsourcing can be leveraged to build such task-oriented dialogue systems for E-commerce usage. To demonstrate its effectiveness, we integrate our system into a mobile online shopping app. To the best of our knowledge, this is the first time that an AI bot in Chinese is practically used in online shopping scenario with millions of real consumers. Interesting and insightful observations are shown in the experimental part, based on the analysis of human-bot conversation log. Several current challenges are also pointed out as our future directions.